Are you avoiding learning about headlines because you're not a copywriter? Better not, because no matter whether you make a PowerPoint Presentation, sales call, or write an email, you're going to need this information. Find out for yourself the precise psychological reasons why headlines entice us so.

Are you struggling to create a memorable positioning statement or USP for your marketing? Do you want to stand out from your competition, but the uniqueness of your business seems to elude you? Here's a sneaky, vital secret that turns conventional marketing psychology on its head.

Are you concerned about customer loyalty? Are your customers so loyal that they will stick with you through hell and high water? And if not, you really need to question how you can create a customer relationship that's so gluey, that you never go bluey in the face. Funnily you don't have to go far. Reach for your Webster's dictionary and you'll discover a hidden secret to customer loyalty.

Have you had an email fiasco where everything went totally bananas? Things you never meant to happen, happened. And you felt like hiding in some deep, dark cave, where no one could find you. Keep reading, because if this ever happens to you, you'll know what to do and... How to Turn an Email Marketing Disaster Into Profit.

Have you mistakenly trained your branding to fall over and play dead? Do you know how to use psychology to create branding that lights up with the voltage of a thousand neon bulbs? And can you play Scrooge with your budget, yet get huge branding mileage? And if so, how?

Every business has these branding temptations. Here's a chance to beat that devil!

Don't have a planned budget to give your clients gifts? Welcome to the club! Here's a psychotactic that's so simple. You will wonder why you never thought of it before! How to keep clients with a zero marketing budget!

Are you afraid of alienating your customer with your marketing? Do you always feel like a stranger in their inbox? Do you know specifically when to keep marketing, and when to stop? Well, stop looking so puzzled because here's the answer.

Luke stands before Yoda in the movie, The Empire Strikes Back. Luke's face is alight. He's astounded that Yoda was able to lift the spaceship from the swamp, when Luke could barely move it. "I d...

Imagine thirty thousand menacing obstacles in your path to success. You're dehydrated. Hungry as hell. And wobbling like an Irishman on too much Guinness. Your eyes hurt, your head throbs and your ...

Peter worked hard. Damned hard. All day he toiled to sell blueberry muffins. And they were special muffins with forty blubberies each. But he only sold so many. Everyday, he'd fight a losing battle ju...

If you ever went to a Karate class, you'd think you died and went to hell. Not not heaven. Hell. Because you'd soon be pretty bored with the repetition. You see, in karate you don't learn 400 movement...

Have you ever spoken at an event and they won't allow you to give your details? Have you gone on the radio and they forget to announce where you can be contacted? If your contact details are left out or if you're prevented from giving information, you'll need to play the game a little smarter.

You're darned silly if you hide your prices. Call us for a price quote, you say. Well get over it. You're losing customers, by the truckload, so here are some steps to showing your prices upfront.

Do you remember when you moved the furniture in your room? Do you remember how you kinda bumped into everything a couple of times and then figured it out. The funny thing is that it took you two to th...

90% of all advertising is wasted, because of a simple factor. What is that factor? And why ignoring this advice could be costly to your business.

Can your Powerpoint Presentation Rival TV Advertising? Find out secret marketing strategies that TV Commercials use to create excitement and results!

How to Get Loyal Customers: Create Evangelists Grandpa could've had a lot more happy customers and made a lot more money, had he realised that food too, is like a religion. If you don't follow these simple marketing strategies, be prepared to say your prayers!

Clients come to you every single day asking you to give them a choice. A choice between yes and yes. Instead all you're giving them is a choice between yes and no.

Do you have customers that leave suddenly? You were doing an outstanding job for them, lavishing them with truckloads of service and yet they disappeared without a word. The key operating factor here is 'without a word.' That's the scary part! The silent ones are always the most dangerous. If you would like to learn how to keep your customers, you've first got to keep them noisy. Read this marketing article to find out just how you can make complaining clients one of your biggest assets.

Harness The Psychological Power Of 3. Learn How To improve your communication and change your marketing strategy by tapping into the deeply embedded psyche of humans.